Specialty Product Page
Purpose and Use
The premier product line at the company is a custom-made breast prosthesis designed specifically for each patient. No two are the same, and only select retailers offer the product. The main purpose of this page is to emphasize the uniqueness, explain the appointment process, and encourage survivors to contact a retailer nearby.
ROLES:
UX/UI Designer, Graphic Designer, Product Manager
DATE:
2019 Spring-2020 Spring
COMPANY:
American Breast Care
ROLES:
UX/UI Designer, Graphic Designer, Product Manager
DATE:
2019 Spring-2020 Spring
COMPANY:
ROLES:
UX/UI Designer, Graphic Designer, Product Manager
DATE:
2019 Spring-2020 Spring
COMPANY:
American Breast Care
GOALS
- update corporate identity
- highlight special product features
- use clear and effective design to communicate more information with less text
- connect with survivors
BENEFITS
- more inquiries by potential retailers and end consumers
- informed (and excited) audience
ROOM FOR IMPROVEMENT
Original Site
The site this page originally lived on was not developed with user experience in mind. The approach was to put information on the page in case someone landed on that screen. The page was built a little while after the product was on the market, and it had not been updated regularly.
With the whole website being lower in priority for marketing, this page especially lacked emotion, flair, and up-to-date content. The large bodies of text overwhelm, which ultimately leave the user more stressed than informed.
ROOM FOR IMPROVEMENT
Original Site
ROOM FOR IMPROVEMENT
Original Site
This page originally lived on a site that was not developed nor designed with user experience in mind. The page was built a little while after the product was on the market, and it had not been updated regularly. The approach was to put information on the page in case someone landed on that screen.
Since the whole website was lower in priority for marketing, this page especially lacked emotion, flair, and up-to-date content. The large bodies of text overwhelm, which ultimately leave the user more stressed than informed.
APPROACH
PLANNING AND DESIGN
Confer with R+D department and the sales and marketing team to decide the important points to emphasize.
Create page sections with design elements that encourage scrolling without inundating the user with information.
Before
After
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