Product Catalog Redesign
Purpose and Use
The product catalog is used only by retailers. This book serves as a B2B resource to help retailers learn about and order product. It should lend itself to easy feature comparisons and improved understanding of product offering.
ROLES:
Graphic Designer, Product Manager
DATE:
2019 Spring-2020 Spring
COMPANY:
American Breast Care
ROLES:
Graphic Designer, Product Manager
DATE:
2019 Spring-2020 Spring
COMPANY:
ROLES:
Graphic Designer, Product Manager
DATE:
2019 Spring-2020 Spring
COMPANY:
American Breast Care
GOALS
- update corporate identity
- highlight special product features
- use clear and effective design to communicate more information in less time
BENEFITS
- more knowledgeable customer base
- freeing customer service from product description calls
ROOM FOR IMPROVEMENT
Original Catalog
The ABC breast form product line is very extensive with over 30 styles to choose from. Retailers were calling in asking the differences between them in thickness, shape, fit, and the list goes on. The information was in the catalog, but the formatting of the catalog didn’t encourage the user to read and comprehend the information.
The product description layout in the old catalog layout was approaching the concept of product comparison with the size, color, profile, and weight section. But, most retailers already knew those components from memory. So, the bulk of information that they needed was buried in the text.
ROOM FOR IMPROVEMENT
Original Catalog
The ABC breast form product line is very extensive with over 30 styles to choose from. Retailers were calling in asking the differences between them in thickness, shape, fit, and the list goes on. The information was in the catalog, but the formatting of the catalog didn’t encourage the user to read and comprehend the information.
The product description layout in the old catalog layout was approaching the concept of product comparison with the size, color, profile, and weight section. But, most retailers already knew those components from memory. So, the bulk of information that they needed was buried in the text.
APPROACH
PLANNING AND DESIGN
Confer with sales, marketing, customer service, and design departments to discuss key product components.
Incorporate graphics to better demonstrate and emphasize specific product features while minimizing redundant information.
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